Diagnose the blockage
Research, Voice of Customer, journey reviews and evidence synthesis to find where progression is actually breaking.
Marketing & Growth Strategist · Positioning · GTM · Lifecycle · Conversion
Find the real reason your business isn’t growing.
I help founders, operators and teams turn customer evidence into clearer positioning, journeys, messaging and growth decisions.
First Product Marketing leader at Glofox. Head of Lifecycle Marketing at MyWallSt. Co-founder of The Product Onboarders.
Useful when the problem is too commercial for pure UX, too customer-shaped for pure analytics, and too messy for “just write better copy.”
The bit I notice
Somewhere between first interest and actual progress, good-fit people slip through.
The answer isn’t automatically more copy, another campaign or a new tool. First, find the constraint. Then decide what’s worth changing.
Ways I can help
Evidence before copy. Constraint before deliverable.
Clarify the story and GTM decision
Positioning, messaging, value propositions and GTM choices that help good-fit people understand why they should move.
Improve the journey
Website, landing-page, onboarding, activation and lifecycle work that helps the right people keep going.
What this is grounded in
Most of my visible work so far has been with SaaS and tech companies. The method travels.
150+
SaaS teams helped
60+
structured onboarding reviews
30%+
activation uplift in a documented SaaS example
Product Onboarders grew from the same kind of work: reviewing onboarding journeys, finding progression gaps and turning customer evidence into practical next moves.
Visit Product OnboardersDifferent doors in
You might not know what the deliverable is yet. That’s allowed.
For businesses with a stuck customer journey
Bring the messy middle: unclear positioning, weak progression, onboarding drag, low conversion, lifecycle gaps or a sense that good-fit people are not getting it.
For founders and marketers who need to think clearly
If you need a senior outside brain to untangle a decision, sharpen options and leave with the next move, that’s also a valid route in.
Current builds
Practical systems work, labelled honestly.
Building
AI-assisted evidence synthesis and research workflows.
Testing
Lightweight automation and Claude Code-assisted prototypes.
Evidence in progress
Local visibility, enquiry flow and small-business efficiency systems.
About
I work where customer evidence, commercial strategy and clear communication meet.
UK-born and based in Koh Samui, I work remotely with people who need to understand why something credible isn’t progressing. The thread across my work is spotting where systems and stories break, then turning complexity into decisions people can act on.
Start here
Tell me where it feels stuck.
You don’t need to diagnose the deliverable before getting in touch.